London
2019-2025

Pride in London

London
2019-2025

Long-Term Success in Central London

Togather has been the exclusive food & beverage provider at Pride In London since 2018, driving significant growth each year.

130%

increase in sales

1 million

attendees

6

london locations

The Challenge

Managing large-scale public events across central London required seamless collaboration with multiple stakeholders, including local authorities, the Metropolitan Police, and the Greater London Authority. Additionally, delivering high-quality experiences across multiple sites meant coordinating with multiple production companies.

The Strategy

Optimized Vendor Operations: Strategic positioning and training of key traders led to year-on-year reductions in queue times.

Expanded Product Offering: Taking ice cream sales under our remit in 2023 resulted in a 25% revenue boost.

Data-Driven Insights: Analyzing footfall and demographic trends enabled us to tailor offerings to specific locations, driving exceptional growth—including a 221% sales increase in Trafalgar Square over the duration of our contract.

The Impact

By integrating data-driven decision-making with operational efficiency, we transformed the visitor experience and significantly increased commercial returns—proving that strategic planning in public spaces drives both engagement and revenue.

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