We delivered the fan village food, bars and obligatory catering at LIV Golf in 2024. With a brief that included building a bespoke pub and a short turnaround time, we hit a hole in one with happy fans, a happy client and a 43% sales increase.
With only six weeks from contract signing to load-in, many of our go-to traders were unavailable. We swiftly vetted and onboarded a mix of new and local traders, ensuring a high-quality offering. Additionally, last-minute site layout changes required us to adapt our pitch plan—but the agility of street food trucks and traders made this transition seamless.
Enhanced Site Infrastructure: Optimized placement, queue systems, and trader setups improved customer flow and efficiency.
Expanded Food Diversity: Committed to increasing vegan and vegetarian options to align with audience preferences.
Future-Proofing Vendor Selection: A longer lead time will allow us to integrate more local traders, fostering stronger community ties.
Despite tight timelines and shifting logistics, our adaptability and strategic enhancements led to a successful event—proving that flexibility and smart planning turn challenges into opportunities.
